DC Area Sales Report for January Now Available

February 24, 2026

New retail car and light truck registrations in December 2025 and January 2026 declined 14.6% compared with the same period a year earlier, driven primarily by a nearly 20% drop in passenger car registrations, while light trucks fell 13.3%. Despite the recent slowdown, total registrations for calendar year 2025 increased 2.2% over 2024, with light trucks continuing to gain share and now accounting for nearly 80% of the market. Japanese brands expanded their regional market share to 48.5%, while domestic brands ceded ground, falling to 24.3%. Several brands posted notable gains in the latest period—including Toyota, Hyundai, Acura, and Genesis—while others experienced sharper pullbacks, underscoring continued volatility as dealers navigate affordability constraints, inventory normalization, and shifting consumer demand entering 2026.

Download and view the full report here.