WRAP’s Super Bowl SoberRide® Campaign Delivers Record Impact

February 24, 2026

WANADA partner Washington Regional Alcohol Program (WRAP) reported a highly successful Super Bowl weekend for its SoberRide® program, providing 1,228 free safe rides across the Washington metropolitan area and potentially preventing more than a thousand impaired driving incidents. During its eight-hour operating window—from 8:00 p.m. Sunday, February 8 through 4:00 a.m. Monday, February 9—the program effectively removed a would-be drunk driver from local roadways every 23 seconds. The results represent a dramatic increase over last year’s inaugural Super Bowl offering, which served 230 riders. Since its launch in 1991, WRAP’s SoberRide® program has now delivered more than 102,500 free safe rides, underscoring its long-standing role in promoting roadway safety and responsible decision-making throughout Greater Washington.